The good news is that public awareness is growing about the way investing really works. The bad news is there’s still a long way to go and, in the meantime, the industry is redoubling its efforts to get across its own, conflicted version of investor “education”.
Yes, blogs like TEBI are having a positive influence, but educating people is an important responsibility for advice firms too. And of course, investment advice is only part of the story. I strongly believe in the value of proper financial planning as a force for good in people’s lives. But if advisers aren’t communicating that value to prospective clients, how do they expect their firms to grow?
The evidence shows that the key to building trust in financial services, to building brand awareness and ultimately your client base, is to produce and share regular and relevant content.
That’s why we at Regis Media have produced a wide range of content — mainly videos, but also audio podcasts, blogs, and infographics — to help explain what evidence-based investing is and how good advice can make a huge difference to your net returns and your peace of mind.
The content can be tailored for your own advice firm, with your own branding, contact details, and call to action. We have versions for several different markets — Britain and Ireland, the United States and Canada, Australia and New Zealand, and South Africa. Most of our content is also available in German and in Dutch.
We also provide original, customised content, as well as social media management, for firms that want it.
You’ll find details and prices on the Regis Media website and several helpful videos on the YouTube channel. But if you do have any queries, drop me a line, or email one of my colleagues. I’m blessed with a highly professional and friendly team. Sam Willet deals with English-language content and Christina Waider with non-English content.
One more thing: Don’t keep putting this off. The first reason why I say that is we’re only making our pre-produced and subscription content available to a limited number of firms in each territory. Secondly, content marketing, rather like investing, is a long-term commitment, and because its effects compound over time, the sooner you start the better.
Finally, and most importantly, investing and financial advice are undergoing huge changes; for those on the right side of those changes, now is a moment of maximum opportunity to start establishing thought leadership.
So, what are you waiting for? Get in touch, and let’s change investing for the better.
ROBIN POWELL is the founder and editor of The Evidence-Based Investor. A freelance journalist, he runs Regis Media, a specialist content marketing consultancy for financial advice firms around the world. You can follow him on Twitter and on LinkedIn.
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Robin is a journalist and campaigner for positive change in global investing. He runs Regis Media, a niche provider of content marketing for financial advice firms with an evidence-based investment philosophy. He also works as a consultant to other disruptive firms in the investing sector.
