SOMETHING FOR THE WEEKEND
Tweeting.
There’s been a big increase in the last two years in the number of financial advisers on social media. A recent survey showed that 81% of advisers now use social networks for business, and 79% of firms reported gaining assets from social marketing— up from 49% in 2013.
I ought to declare an interest here. I earn a living helping evidence-based advisers to attract and retain clients by producing and sharing content on social media, so no one’s happier about this trend than I am.
But there’s an aspect to it that’s really starting to grate, and that’s the number of advisers posting about macro-economics. Every time, for instance, the Federal Reserve, the ECB or Bank of England ponders interest rates, my Twitter timeline is clogged with comments and articles of the will-they-or-won’t-they-raise-them variety. Then there’s quantitative easing, as in, Can we expect less of it, or more of it? Either way, what will it mean?
Some recent posts you may have missed..
New funds are designed to sell, not to make you prosper
Can you combine evidence-based with socially responsible investing?
Closet trackers are fake goods. Offenders should face legal action
Active managers who claim to have outperformed often haven’t
The odds of picking a consistent fund are very long indeed
Active funds have been trounced by an index based on Scrabble scores
Other articles it’s worth your reading..
4 benefits of portfolio rebalancing (Roger Wohlner)
What happens when there are fewer suckers at the poker table? (Ben Carlson)
Most of us pick mutual funds like hormone-driven high school kids (Andrew Hallam)
Making directional calls is mostly a waste of time and energy (Michael Batnick)
Why penny stocks are best avoided (David Merkel)
For those of us in the real world there aren’t any investing “secrets” (James Osborne)
Why critical thinking is in short supply (Bob Seawright)
What investors can learn from the war on cancer (Morgan Housel)
Another humbling year for hedge funds (John Kimelman)
What’s wrong with the financial planning profession? (Scott Spann)
A journey to the past for advice in the present (Tom Allen & Mark Hebner)
Why your adviser may not understand how much risk you can stand (Rob Carrick)
And finally..
My colleagues at Regis Media will shortly be providing evidence-based advisers with a range of social marketing options, in addition to the content we already produce.
Sam Lewis is putting a range of plans together and is keen to hear what advisers think would be of most use to them. For example, which social media outlets are most appropriate? How many posts per day? And what sort of content would clients and potential clients be most interested in?
If you have any thoughts, please contact Sam at sam@regismedia.com or on +44 (0)121 285 2585. Thank you.
(Featured image: hank Mitchell)
Robin is a journalist and campaigner for positive change in global investing. He runs Regis Media, a niche provider of content marketing for financial advice firms with an evidence-based investment philosophy. He also works as a consultant to other disruptive firms in the investing sector.
