Podcast Episode 2: What’s with the name?

Posted by Robin Powell on November 8, 2016

It’s time for our second audio podcast, and this week we taking a closer look at the phrase evidence-based investing. What exactly does it mean? Who started using the term, and when?

It features Wendy Cook, an investment writer in Oregon who, like me, works with advisory firms on their content marketing and investor education.

Though we’ve known each other for years, we haven’t actually met. But we’re putting that right next week, as we’re both heading to New York City for the first annual Evidence-Based Investing Conference, hosted by Ritholtz Wealth Management.

As well as looking ahead to the conference in Episode 2, we also discuss the growth of evidence-based investing around the world.



If you missed our very first podcast, featuring Craig Lazzara and Tim Edwards from S&P Dow Jones Indices, you can listen to it here:

Podcast Episode 1: SPIVA Special

Robin Powell

Robin is a journalist and campaigner for positive change in global investing. He runs Regis Media, a niche provider of content marketing for financial advice firms with an evidence-based investment philosophy. He also works as a consultant to other disruptive firms in the investing sector.


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