Podcast Episode 2: What’s with the name?

Posted by Robin Powell on November 8, 2016


It’s time for our second audio podcast, and this week we taking a closer look at the phrase evidence-based investing. What exactly does it mean? Who started using the term, and when?

It features Wendy Cook, an investment writer in Oregon who, like me, works with advisory firms on their content marketing and investor education.

Though we’ve known each other for years, we haven’t actually met. But we’re putting that right next week, as we’re both heading to New York City for the first annual Evidence-Based Investing Conference, hosted by Ritholtz Wealth Management.

As well as looking ahead to the conference in Episode 2, we also discuss the growth of evidence-based investing around the world.



If you missed our very first podcast, featuring Craig Lazzara and Tim Edwards from S&P Dow Jones Indices, you can listen to it here:

Podcast Episode 1: SPIVA Special


ROBIN POWELL is a freelance journalist and the founding editor of The Evidence-Based Investor. Based in Birmingham, England, he founded Ember Television and Regis Media, and he specialties in helping disruptive financial firms to grow. He also campaigns for a fair, transparent and sustainable investing industry. You can follow him on Twitter at @RobinJPowell.



Regis Media owns the copyright to all of TEBI’s content, and republishing any of it without permission is strictly prohibited. We will take appropriate action in the event of any infringements.

Financial advisers may wish to note that we allow selected firms to use our investor education content under licence, and that we also produce original and customised articles and videos. Visit our website for further information.


Robin Powell

Robin is a journalist and campaigner for positive change in global investing. He runs Regis Media, a niche provider of content marketing for financial advice firms with an evidence-based investment philosophy. He also works as a consultant to other disruptive firms in the investing sector.


How can tebi help you?