#SFTW: Struggling to get through to someone? Try humour

Posted by Robin Powell on February 5, 2016

SOMETHING FOR THE WEEKEND

Humour

Believe me, I’ve thought long and hard about how to get it through to people that the way most of us invest is idiotic; that we’re effectively funding other people’s retirement (plus their salaries and bonuses) more than we are our own.

My own preference is to appeal to people’s intellect. But, no matter how overwhelming the evidence in favour of low-cost indexing is, there are only so many times you can keep showing them the facts before most people switch off.

I’ve tried appealing to their emotions as well. Most of us don’t like the idea of running out of money before we die, or becoming a burden to our loved ones. But all too often more self-destructive emotions and behaviours hold sway and leave us clinging on to the belief that we’re better off doing things the way we always have.

The more I ponder this dilemma, the more I suspect that humour has a crucial part to play.

Read the full article here

 

Other posts you may have missed..

More extraordinary revelations from the former head of the UK fund industry

Want to make active funds look good? Just use the wrong benchmark

Why do advisers keep recommending expensive funds?

Manage costs, ignore the noise and wait

Multi-manager funds — Who needs ’em?

Financial planning has nothing to do with products

 

Also worth reading..

What if God ran a hedge fund? (Wesley Gray)

The costly craving for explanations (Jeff Miller)

5 things smart beta can’t do for you (Joshua Brown)

Disciplined investors don’t rely on market predictions (Wade Pfau)

Compound interest is an offer you’d be mad to refuse (Monevator)

We don’t like randomness. We want explanations (David Snowball)

Don’t let the sound of your own wheels drive you crazy (Fran Kinniry)

The difference between institutional & individual investors (Ben Carlson)

At last, investors are starting to replace speculation with education (IFA.com)

Money managers who don’t add value are losing money in droves (Charles Stein)

Market panics are good for those with the staying power to outlast them (Jason Zweig)

 

Two great posts by Tim Richards..

Lessons in investing from science

When comfort blankets go bad — risk, perception & investing theatre

 

And a double-treat for Dimensional devotees..

Mark Hebner: An interview with David Booth, Part 1

Mark Hebner: An interview with David Booth, Part 2

 

Calling evidence-based advisers..

Running an advisory firm is hard work, and many business owners find they just don’t have time for content marketing and social media. But how are you hoping to grow if you’re not building an audience?

The answer could be outsourcing. As well as producing TEBI, Regis Media provide regular, affordable, adviser-branded video blogs. We also have offer a comprehensive social marketing package.

 

For more information, contact Sam Willet or Christina Waider:

s.willet@regismedia.com

christina@regismedia.com

 

If it’s social marketing you’re interested in, the person to speak to is Sam Lewis:

sam@regismedia.com

Tel: +44 (0)121 285 2585

 

If you enjoyed this article or found it helpful, why not sign up to my email newsletter The Weekly Update?

 

Robin Powell

Robin is a journalist and campaigner for positive change in global investing. He runs Regis Media, a niche provider of content marketing for financial advice firms with an evidence-based investment philosophy. He also works as a consultant to other disruptive firms in the investing sector.

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